Customer Acquisition Cost (CAC) Calculator

Calculate your customer acquisition cost and compare it against customer lifetime value to assess your business health.

Enter Your Numbers

Total Sales & Marketing Spend

Include all sales, marketing, and advertising costs

Customers Acquired

Number of new customers in this period

$500

Customer Acquisition Cost

Our team helps B2B companies optimize their lead generation and sales processes to acquire customers more efficiently.

CAC Formula: Total Sales & Marketing Spend / Customers Acquired

LTV Formula: Monthly Revenue per Customer / Monthly Churn Rate

LTV:CAC Ratio: A ratio of 3:1 or higher is generally considered healthy for sustainable growth.

These calculations are estimates. Actual CAC and LTV may vary based on your business model and data accuracy.

Book a free strategy call with our team to discuss how we can help you achieve better results.